LO4: Evidence of focus group

I presented my short film to my target audience to gain some feedback to see if my production had met its requirements this sample of audience are 18-24 year olds within the C2DE demographic with a small disposable income therefore may benefit from being made aware of the free activities that the peak district has to offer. From this experience I received some feedback which identified some of the strengths and weaknesses of the product I made however most effectively showed how the product has met my intended requirements.

Strengths:

I asked the target group what they thought the purpose of the short film was and they unanimously stated that they believed it was to 'inform' the audience of what was available to them in the Peak District . The word 'inform' to me suggested that they were confident to be learning something from the footage which is a key convention within the documentary genre they were also able to tell me which activities they thought the video was promoting and one member of the group was also able to tell me that they thought it was an effort to get the younger generation more interested in their surroundings by using a more fast paced running.

I was also informed from the feedback that the audience thought the drone shots were an interesting addition as they get to see the peak district from above which may not happen otherwise 'this gives another perspective on the countryside' I was told. The feedback also states that the soundtrack was well thought out and fit the content.shown on screen.


Weaknesses:

One of the identified weaknesses from my focus group was the audio , one of the members of the focus group told me that the audio still had a slight echo despite the editing to try and rid this - this would be something I could have worked on if I had more time and better resources I would have potentially been able to improve the quality of the audio. Another weakness identified through the feedback from the target audience was that the film could have displayed a wider variety of clips and shown some more of the mentioned locations and activities which were spoken about during the narration. Due to time constraints it wasn't possible to visit all the locations mentioned in the script however should I have chance to improve upon the product I would consider looking for local events which are held in the Peak District such as fell running , the Eroica and paragliding.