LO2: How meaning is created in the creative media

How meaning was created:

Creating meaning through in my short film was down to the shots which were constructed and how they portrayed the Peak District, my main focus within my work was to stress how the Peaks are a place of astounding natural beauty - and although the area is a short journey from Sheffield city centre , as a generation we do not engage with it enough to help preserve it for years to come and future generations. I wanted to ensure that the peaks were shown in a new and exciting fashion therefore I used drone shots to show the area in a way that most won't have seen before - this shows the audience the raw natural beauty which this location has to offer and not just that but the mirage of experiences it can present. 

I chose to have narration throughout my short film as this is a convention of the genre , however this helps to bring meaning also through the passion which the narrator talks about the peaks with - By giving facts , figures and personal experience it gives the viewer the compelling urge to go and visit as these are things which are often over looked when driving through on the way to big cities or on a commute. The script also had written in a section about students which appeals directly to the young 16-24, when they associate their age group with what they can see on screen for example people laughing and joking and enjoying activities , they are more likely to relate to the footage - hence creating meaning.

Overall I believe that through the shots that I have gathered for my final production that I have effectively created the right meaning , that the Peak District is a stunning location not far from our city centre - the whole production focusses around this showing insert shots of road signs pointing toward the city centre and then finally after the end credits a scene of the Sheffield sky line.